Pay TV providers have a new message for consumers: Your ex wants you back.

While the media industry watches the once massive number of subscribers to cable and satellite services diminish like a slow-melting iceberg as audiences move to streaming, the companies are aggressively developing ways to slow the trend and perhaps win some business back.

Spectrum and DirecTV have both recently held fancy press events in New York to tout their efforts to offer a more consumer-friendly experience and services that add value for the still substantial number of customers they serve. Giving consumers more choice and flexibility is their new mantra.

The latest evidence of this emerged last week when Spectrum introduced an app store, where customers can get subscriptions to the streaming platforms suc

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