Google Search is a prime example of a service that was once the best in the world but has since been bled by a thousand cuts into something that’s more frustrating than useful. It seems that somebody at Google got the message, because the company now says it’s working on making its all-pervasive search advertising a little less annoying.
It doesn’t say so in as many words, of course. According to the Google Ads & Commerce Blog (spotted by PCMag ), it’s a move meant for “improving navigation and introducing a new control.” The new look groups all of the text-based links that are paid for into a single “Sponsored results” section, which can be collapsed by clicking or pressing a button. The new look is coming to Search on desktop and mobile, “currently rolling out globally.”
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