MILAN — The European Union’s antitrust authority has fined luxury brands Gucci , Loewe and Chloé a total of more than 157 million euros alleging the companies have engaged in anticompetitive pricing practices.

Following initial investigations commenced in 2023 and carried out via unannounced inspections at the brands’ premises, the European Commission opened formal proceedings a year later into alleged infringement of so-called resale price maintenance, or RPM.

According to the antitrust watchdog, the luxury brands restricted the ability of their wholesale partners across the European Economic Area, mostly independent retailers, to set their own online and offline retail prices.

“Today we have fined three European fashion houses for interfering with their independent retailers’ p

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