COBB COUNTY, Ga. - Blaze Pizza is debuting a new restaurant concept in metro Atlanta that the company says represents the future of its brand.

Ignite by Blaze Pizza opens in Akers Mill Square

What we know:

Ignite by Blaze will hold its grand opening Tuesday at Akers Mill Square, followed by a free pizza day on Wednesday.

Ignite is the sole company-operated storefront. Chief Executive Officer Beto Guajardo said this is their opportunity to innovate and spread new ideas to its franchised restaurants.

The pizza chain started in California but moved its headquarters to Atlanta in spring 2024. Guajardo said the move was inspired by the city’s strong culinary scene and innovative restaurant culture.

"Atlanta was a natural place to come," Guajardo said. "Not only is this a fast-forward ci

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