Spotify is bringing its video podcasts to Netflix starting next year, the company announced on Tuesday. Amid the company’s push to further expand its video content selection and boost its ads business, Spotify has announced a partnership with Netflix that will showcase select video podcasts on the popular streaming service.

At launch, the Netflix-Spotify partnership will bring a curated selection of sports, culture, lifestyle, and true crime podcasts from Spotify Studios and The Ringer to Netflix. Over time, the deal will see Spotify adding even more podcasts from other studios and genres, Spotify said.

The move follows Spotify’s increased focus on video podcasts, beginning with the launch of tools that made it possible for anyone to publish their shows as videos . Over the past year,

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