TRAVERSE CITY — A Cadillac-based fashion retailer is expanding to Traverse City, with plans to open a new Serendipity store downtown.

The business announced the upcoming opening in an Oct. 14 Facebook post, adding that it is hiring for several positions to support the expansion, with the grand opening tentatively planned for Nov. 1.

Open roles currently include a team lead and floor employees.

Owner and team member Michele Bosscher said her daughter was a part of discovering the ideal new location in town.

“We have a location in Big Rapids that’s been there for eight years and the Cadillac location has been here 11 years,” Bosscher said. “Any location we have seen, we just always felt like it really had to be about location, location, location in Traverse. Randomly a couple of weeks ag

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