Dr. Phil McGraw’s attempt to launch his own MAGA-aligned media venture has spectacularly backfired.

The 75-year-old TV personality, who rose to fame through regular appearances on The Oprah Winfrey Show before launching his own talk show, Dr. Phil, in 2002, has run into financial troubles with his cable network, Merit Street Media, resulting in an indefinite “hiatus,” according to a new report by Slate.

McGraw announced the launch of his new venture in November 2023, after his once–most-watched daytime syndicated talk show ended on CBS. He immediately shifted his focus to primetime programming, telling Deadline he was “compelled to engage with a broader audience” due to his “grave concerns for the American family.”

The new media company—named after McGraw’s “respect for the meritocracy

See Full Page