The phrase cellar door finally has competition for the most beautiful phrase in the English language. Let me introduce: Full bush in a bikini.

Those words— repeated over and over again with varying emphasis—were trending on TikTok in January 2025, in what could have been the app’s final days. It began with a video by artist Sujindah that has been viewed more than 14 million times. And its ultimate conclusion, you could argue, was the unveiling by Kim Kardashian today of a Skims merkin . (Yes, you heard that right.) Described by the brand’s e-commerce team more delicately as a “faux hair micro string thong,” and available in over a dozen shades, it’s just the latest sign that pubic hair styles are swinging back toward au naturel.

Full bush in a bikini simply puts the idea into

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