The Motion Picture Association , the trade group that reps major Hollywood studios, apparently didn’t get a heads up that Meta ‘s Instagram was going to borrow the MPA’s PG-13 ratings framework for its new teen settings in the app .

“The Motion Picture Association was not contacted by Meta prior to the announcement of its new content moderation tool for Instagram Teen Accounts,” MPA chairman and CEO Charles Rivkin said in a statement. “We welcome efforts to protect kids from content that may not be appropriate for them, but assertions that Instagram’s new tool will be ‘guided by PG-13 movie ratings’ or have any connection to the film industry’s rating system are inaccurate.”

A rep for Instagram did not immediately respond to a request for comment.

Earlier Tuesday, Instagram anno

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