• American Airlines built an AI tool that recommends vacations and flights based on specific prompts. • I like the tool, but it doesn't handle nuance well and suggests nonexistent flights and places. • Customers could use the tool as a research engine and then book their flight on a competitor.

The prompt: "I want to ski in January."

The answer came instantly: Aspen, Colorado; Whistler, Canada; even Niseko, Japan, with flights that ranged from $270 all the way up to $1,000.

That's courtesy of American Airlines' new AI-powered "destination recommender," signaling how airlines are increasingly offering artificial intelligence to influence travel planning.

The system wants to function like a personal travel agent: You type a prompt, and it generates destination suggestions with flight

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