Formula 1’s blurring of the lines between sport and entertainment has taken another step with the introduction of a ‘Grid Gigs’ concept.

At this weekend’s United States Grand Prix, the pre-race build-up will feature a “pre-race opening show” courtesy of American Express.

Formula 1 blurs line between sport and entertainment

Ahead of lights out at Circuit of The Americas this weekend, country music artist Drake Milligan will perform on the grid as cars begin to leave their garages for their sighting laps.

The concept is designed to keep fans at the track entertained, although it will not feature at every event. A similar pre-race spectacle is planned for the Las Vegas Grand Prix.

According to Formula One Management, the ‘F1 Grid Gigs’ concept will offer “A unique blend of music and moto

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