Hailey Bieber launched her skin-care brand Rhode in June of 2022, bringing her signature “glazed doughnut” skin to the masses. Three years later, the beauty founder sold her brand to E.l.f. Beauty for $1 billion, a fortune she plans to “preserve” for her 14-month-old son, Jack Blues, who she shares with her husband Justin Bieber . Besides the cash, it sounds like the beauty founder also wants to pass down her dewy skin-care routine.

“My baby every single night goes to bed like a baby glazed doughnut,” she said in a new interview with The Wall Street Journal . “I slather him.” In what, you may ask? French pharmacy lotions, of course. While you may think that lathering your child up in creams every night is a bit much, I’m on Bieber’s side here. It’s never too early to start taking c

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