A dedicated dot connector in branding and strategy is detailing his rise from small-town beginnings to shaping some of today’s biggest cultural moments.

Before Daniel Dickey was negotiating multimillion-dollar brand partnerships or orchestrating culturally impactful campaigns, he was a 12-year-old entrepreneur pushing a lawnmower through his Wilmington, North Carolina, neighborhood. But even then, his gift was not the grass cutting; it was actually in dealmaking.

“I had a 55, 56-year-old man who was actually cutting the grass for me,” Dickey told BOSSIP with a laugh. “I paid him a fee per yard and made more money than he did because I negotiated the deals, bought the gas, and it was my dad’s lawnmower. That’s literally what I still do now: negotiating and solving problems.”

That early e

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