Summer bulbs, such as canna, calla and dahlia, can wait until spring. They do not enjoy winter chill during their dormancy like spring bulbs do. Spring bulbs become available at nurseries now because this is the time to plant them. They wait patiently for winter to end before blooming. A bit of winter chill actually helps them to maintain their strict schedule.
That certainly does not mean that their strict schedule is not adjustable. Most early bulbs prefer interment into their shallow graves within weeks of Halloween. However, they can wait as late as New Year’s Day. This allows for successive planting, which prolongs their ultimate bloom. Early planting promotes early bloom. Late planting promotes late bloom.
Most spring bulbs from nurseries are prechilled because winters are relative