Instagram will moderate the content for users under 18 using filters guided by the PG-13 movie rating system, the platform's parent company Meta announced on Tuesday in its latest effort to address concerns about teenagers' online safety.

The new system will restrict posts featuring strong language, risky stunts, drugs or other content that "could encourage potentially harmful behaviors." The rules will also apply to Meta's generative AI tools.

Under the safeguards, teenage users will be blocked from following or interacting with accounts found to share age-inappropriate content.

Meta noted that existing policies already block the recommendation of sexually suggestive content, graphic or disturbing images and adult content such as tobacco or alcohol sales from teenagers.

"Teen Account

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