The NASCAR TV ratings have taken the biggest hit ever this season. In a year full of trials and tribulations, NASCAR has managed to lose its viewership more than once. It all started with the playoffs. The Kansas playoff race on USA Network drew just 1.49 million viewers, down from 1.79 million, while the New Hampshire round of 12 opener managed only 1.29 million compared to 1.8 million in the previous year. And it’s just not getting better.

Even though the Round of 8 opener at South Point 400 in Las Vegas drew fewer eyeballs last weekend, there was an uptick in viewers from the prior race at Charlotte Motor Speedway Roval that drew 1.544 million viewers and earned a 0.80 rating, as opposed to 2.419 million in 2024 (the caveat being NBC aired the race last year). NASCAR has experienced on

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