Ted Baker may not be a name immediately associated with sport but owner Authentic Brands Group is hoping it will be from next month when the new Ted Baker Sport line debuts.

And no, it’s not simply sporty pieces that are more about the ‘leisure’ element of the word ‘athleisure’ than the ‘ath’ bit. This is a full-on performance selection mixed in with a strong dose of trend and a very Ted Baker look (the use of archive Ted Baker prints helps here).

Launching on 13 November across the UK and Western Europe, the company’s offering men’s and women’s “performance apparel with British style”.

It added that the collection “redefines sportswear by blending innovative design, functional performance, and the brand’s signature British DNA”.

What we’re talking about here are pieces designed for

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