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After a brief decline two years ago, the number of motivations for using the internet has surged again in 2025, according to We Are Social’s latest data as of February 2025. As online experiences become more integrated into daily life, users are finding more reasons — both practical and personal — to stay connected. (Image: Canva)
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1. Finding Information (62.8%) | The top reason people log on remains information-seeking. Whether it’s checking facts, learning new skills, or exploring topics of interest, 62.8% of users go online primarily to find information. (Image: Canva)
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2. Staying in Touch with Friends and Family (60.2%) | Connection continues to be a key driver. Over six in ten internet users say they use the web to keep in touch with loved ones — through m