Some women proudly avoid domestic duties, while others, known as “trad wives,” openly embrace them as their sole purpose.
A “trad wife,” short for traditional wife, refers to a married woman who stays home to manage the household and raise multiple children, while her husband financially supports the family. The movement has surged online, fueled by stay-at-home moms who celebrate vintage homemaking, from baking fresh bread to wearing floaty, 1950s-inspired dresses.
Although the lifestyle has enthusiastic fans, the conservative, far-right “trad wife” subculture has stirred controversy: Is it empowering nostalgia, a reimagined form of femininity, or a flashpoint in the ongoing gender roles debate?
In this piece, we’ll explore the polished domestic aesthetic, rigid gender dynamics, and fi