Sports conversation is growing on Reddit. During a recent Sunday Night Football game, for instance, separate live chats—one devoted to general NFL fans, one for Chiefs and Lions diehards, and another for Taylor Swift lovers—played out on the platform’s forums. Across 1,000 sports-themed Reddit topic pages (known as Subreddits) last year, engagements jumped 35%, the company said. […]
NFL Expands Reddit Relationship, Fueling Avid Fan Discussion

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