In the evolving world of hospitality, the definition of luxury is being rewritten — and it’s no longer about starched linen, silent service, or stiff formality. According to Marriott International’s latest Future of Food 2026 report, indulgence in the Asia Pacific is now defined by comfort, authenticity, and immersive storytelling.

The global hospitality major’s comprehensive new study explores how shifting consumer preferences are reshaping the dining landscape across 20 Asia Pacific markets. The findings are drawn from insights by more than 30 chefs, mixologists, industry insiders, and food media professionals, alongside feedback from Marriott’s F&B teams across 270 properties in the region.

At its core, the report finds that today’s diners are seeking experiences that blend emotional

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