When investors hear the names of Tata, Reliance, or LG, they directly link them with quality, trust, and long-term growth. Due to this brand recognition, the companies are generally able to quote their IPOs at a premium and anticipate investor confidence to bring high subscription and listing gains.

The IPO of Tata Capital closed on October 8, with an overall subscription of 1.95 times over the total number of shares offered. The shares debuted in the secondary market on October 13 and opened for trade at Rs 330, marginally higher than its IPO upper price band of Rs 326.

This latest debut of Tata Capital indicates that a strong brand by itself cannot be a success factor.

Add Zee Business as a Preferred Source

1) The Tata brand is not always sufficient

Tata Capital, a subsidiary of the

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