(Reuters) -Apple unveiled a series of product updates on Wednesday, including a refreshed MacBook Pro, an iPad Pro and a second generation of the Vision Pro headset, as it embeds its latest M5 chip across devices aimed at creative professionals.

The introduction of M5-powered devices positions Apple to counter performance gains from rivals using Qualcomm and Intel’s latest AI-oriented chips. The move builds on Apple’s strategy of debuting its most advanced chip in the MacBook Pro and iPad Pro devices ahead of others.

The new 14-inch MacBook Pro, featuring the M5 processor, is a step up from the M4 series of chips introduced last year. The new, faster chip can power advanced AI-based applications.

Prices for the latest devices, however, remain unchanged from the prior versions with the M

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