Arch Manning entered the 2025 college football season as the undisputed king of Name, Image, and Likeness (NIL) valuations, with an estimated worth of $6.8 million according to On3. Everybody was hyped for the Eli Manning’s nephew, and that famous Manning name single-handedly helped push his market value through the roof, making him way more valuable than any other college player, ever.

But guess what? Nepotism will only take you as far as getting into the squad. After that, it’s up to you. Nepotism doesn’t hold any intrinsic value in college football or any sport for that matter. Even the big shots have to perform, and the first few weeks of Arch’s career start showed that being super hyped isn’t enough — you’ve got to play well.

The pre-season No.1 ranked Longhorns tripped in the very

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