Brand voices are blending together — here’s how to make yours heard

Jacqueline DeMarco for Shopify

Brand voices are blending together — here’s how to make yours heard

As you browse your social media feeds or check out billboards on a leisurely drive, you might notice a recent phenomenon: Everything seems quite, well, similar. “If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same,” says Rachel Karten, a social media consultant and author of the popular industry newsletter Link In Bio .

If you run a business, it’s more important than ever to carve out a distinct brand identity—and your brand’s voice , or how you express your brand’s values, point of view, and attitudes, is key. “Brand voice can be the differentiator when every brand sounds the same,” Karten says.

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