NASCAR’s television ratings have experienced a notable decline in the 2025 season, with viewership dropping by 13% compared to the previous year. This downturn is attributed to several factors, including fewer races airing on major networks and increased competition from other motorsports. For instance, the New Hampshire race garnered only 1.29 million viewers, marking one of the lowest viewerships for a non-weather-delayed Cup Series race in recent memory.

The shift in broadcasting strategy, moving a significant number of races from network television to cable and streaming platforms, has also impacted accessibility for viewers. The rise of other motorsports like Formula 1 has attracted a younger audience. Despite efforts to engage new audiences through digital initiatives, NASCAR faces

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