Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to hammer home the fact that its popular product is actually made from real potatoes.
“There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip,” the company noted in a press release. “The potatoes’ journey from the soil to the shelf is the heart of Lay’s. But here’s the surprising part — 42% of people who enjoy Lay’s don’t realize they’re made with real, farm-grown potatoes.”
That’s why Lay’s is now redesigning that classic yellow bag and also removing all artificial flavors and colors from its U.S. chips.
“The new visual identi