The Coolest Thing Made in Wisconsin in 2025 will be custom cushions for wheelchair users, soy sauce, extraction tools or a rescue airboat.

Another upset-laden round of head-to-head votes narrowed the field from eight to four, setting up a winner-take-all popular vote to determine the winner of the annual contest launched 10 years ago to highlight the wide range of products made in Wisconsin.

Coolest Thing sponsors Wisconsin Manufacturers & Commerce and Johnson Financial Group in an Oct. 15 livestream broadcast on Facebook and YouTube unveiled this year's Coolest Thing trophy and the final four companies still in the running.

Here's a look at the finalists and how they got here.

No. 3 1000 Island Airboat

The highest-ranked product to make the finals this year is 1000 Island Air

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