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Lauren Ironmonger Lifestyle writer October 16, 2025 — 11.00am

When you work in media, there is very little that shocks you.

And so on Wednesday, when Kim Kardashian released a line of underwear crowned with faux pubic hair via her brand Skims, I was hardly surprised.

I was, however, annoyed.

Don’t get me wrong. I am pro-bush (the nether-region kind, not the former US president). I think we should all let our freaky, hairy flags fly.

But Kim Kardashian has no interest in freeing us from the painful, expensive prison that is the billion-dollar hair removal industry. Feminists have long viewed body hair – and its removal – as a product of the patriarchy . The choice to keep it, then, is a political choice.

We also know that pubic hair plays an

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