The Brief

Google revealed its 2025 Frightgeist outlining the most-popular costume search trends in the U.S.

This year, "KPop Demon Hunters" was the most popular costume trend across the country.

Other top searches included Labubu and "Wicked" characters.

It’s spooky season once more and Google has unleashed its annual Frightgeist which outlines the most-popular costume searches and trends across the United States.

This Halloween is "gonna be, gonna be golden" as the top three most-searched overall costume ideas were Rumi, Zoey and Mira from Netflix’s wildly popular animated movie, "KPop Demon Hunters."

Other pop culture and entertainment trends were reflected in Google’s costume search analysis, with Labubu and Chicken Jockey from Minecraft making an appearance in the top 10.

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