The federal government is giving Manitoba’s interactive digital media sector a $2 million-plus boost.

Prairies Economic Development Canada announced on Wednesday more than $2.3 million in support of New Media Manitoba, the non-profit association serving the keystone province’s interactive digital media industry.

The investment will expand New Media Manitoba’s capabilities by integrating artificial intelligence into StudioLab xR, the multimillion-dollar extended reality training site the association opened last year at its 201 Portage Ave. headquarters in Winnipeg.

The investment will allow the association to assist small- and medium-sized enterprises to adopt AI, bring new products to market and create digital media jobs in Manitoba. The association will also deliver workforce training

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