We often see football players getting heat for their lack of team chemistry or negative connotations on social media. How about we flip the script and talk about positivity and genuine team-building intangibles? Ty Simpson’s performance fuels early Heisman hype, and his draft stock is reportedly rising. And his NIL value? It’s also skyrocketed this season, and the star QB isn’t missing a chance to make the most of his NIL benefits. That’s why, although Christmas is still months away, Simpson brings out Santa vibes for the Crimson Tide.

Ahead of the showdown against Tennessee, the Crimson Tide QB surprised his teammates with custom Yeti coolers, courtesy of his NIL collab. On3NIL captured the moment Simpson broke the news to the Alabama locker room. “Keep it going. Got a lot of ball left,

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