Never underestimate Major League Soccer’s ability to use technology stupidly.

It took two full years partnering with Apple TV to realize it should harness the relationship to provide viewers with more matches to watch, not fewer.

And while MLS was an early adopter of VAR, it has still dragged its feet on using virtual offside lines, semi-automated offsides systems or goal-line technology.

Then came this weekend, as the league website began publishing match recaps written by Artificial Intelligence without any editorial oversight. It went about as poorly as you'd expect.

Full disclosure: I worked as a freelance contributor for the site, mlssoccer.com , for the better part of a decade until 2022.

There was predictable (and justified) outrage among the league’s underserved fans and u

See Full Page