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College football's most expensive game is a Big 12 game, not SEC or Big Ten

College football just gets better and better with every passing week, doesn't it? After all, with more games in the scorebook and more eyes on the live product, every game, every half, every possession, and every single snap of the football just means that much more.

As each week is ticked away, fanbases from around the nation pick up their intensity, the tradition enriches every blade of grass -- real or artificial turf -- and the atmosphere within every college town is palpable. Football season is a beautiful thing.

But a growing narrative around college football suggests that, while Division 1-A football is played from coast to coast, the truly meaningful games are all played in th

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