In a major step, FSSAI (Food Safety and Standards Authority of India) has prohibited the naming of a food product ‘ORS’ unless it’s based on the formula recommended by WHO.
Diarrhoea , the third leading cause of childhood mortality in India, can be managed effectively with ORS. However, many pharmacies across the country sold products labeled as electrolyte products but did not meet the guidelines recommended by the WHO.
The new order has been issued on October 14 and clearly mentions how the term could be used by Food Business Operators.
What the order says
“All food business operators are directed to remove the word “ORS” from their food products, whether used as a standalone term or in combination with any prefix/suffix or as part of the trademark with prefix/suffix in the produc