A Hyderabad-based paediatrician’s long-standing fight against sugar-rich beverages falsely marketed as oral rehydration solutions (ORS) has resulted in a major regulatory change. The Food Safety and Standards Authority of India (FSSAI) has issued an order stating that no food brand may use the term ‘Oral Rehydration Salts’ or ‘ORS’ on its products unless the formulation adheres strictly to the standards recommended by the World Health Organisation (WHO).

The directive, issued on October 14, mandates the immediate withdrawal of all previous permissions granted to Food Business Operators (FBOs) for using ‘ORS’ in conjunction with their brand names. Specifically, it rescinds two earlier orders, dated July 14, 2022, and February 2, 2024, that had allowed the use of ‘ORS’ as part of a tradem

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