Australian brands are taking the world by storm as the relaxed yet refined Aussie aesthetic becomes a global favourite.

New data released by WorldFirst shows international demand for top local labels.

Australian-owned brand White Fox Boutique has surged in popularity with over 1.5 million Google searches last month, 1.3 million Facebook followers, and 2.7 million on Instagram while drawing an estimated 216,000 monthly website visits.

White Fox Boutique’s rise comes after collaborating with numerous social media influencers who helped propel the brand across TikTok.

A video by creator @.bellalindsay featuring a try-on haul garnered more than 901,400 views, sparking floods of positive comments praising the label’s styles.

One viewer wrote, “I wore one of these skirts to a concert last

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