It was a milestone moment. When Amazon Prime joined forces with NASCAR, the stock car world moved to uncharted territory. Fans were disillusioned by the coverage for years, but the tech giant brought a highly polished product, even if it was for just five races this season. Fans loved it, and it even got newer audiences, who’d never tuned into a race before, hooked onto their TV screens. To add the cherry on top, they attracted an average of 2.16 million viewers per race.

From getting the privilege to stream the inaugural Mexico City race to the most-awaited and storied Coca-Cola 600, Amazon had the perfect stage to outshine its TV competitors. However, those numbers also exposed a sharp trade-off: while Prime’s coverage attracted younger viewers, it lost substantial viewership among olde

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