By John Revill
IBACH, Switzerland (Reuters) -Swiss Army Knife maker Victorinox is trying to hold down its U.S. prices, while exploring new markets, as it experiments with new tools to navigate President Donald Trump’s trade tariffs.
Popularised in the United States by soldiers who were based in Europe after World War Two, the distinctive red-and-silver multi-tool is made at a factory in Ibach, central Switzerland.
There, rolls of stainless steel are punched into blades, which are rounded with abrasive ceramic stones and baked at more than 1,000 degrees Celsius before being sharpened.
Victorinox, which produces 10 million Swiss Army Knives a year alongside kitchen and commercial knives, watches and luggage, is one of many Swiss manufacturers worried about the higher cost of doing busine