New Delhi: After a strong start in Uttar Pradesh, Rajasthan & Delhi, Radico Khaitan is all set to launch Morpheus Whisky to four new key markets, Karnataka, Haryana, Goa and West Bengal.

New Delhi, 15th October, 2025: Following an overwhelming response in its debut market of Uttar Pradesh, Radico Khaitan Ltd., one of India’s largest homegrown alco-bev companies, is expanding the footprint of its newly launched Morpheus Whisky in the Super-Premium segment across the country from Karnataka in South, Goa in West and West Bengal in East, marking the next chapter in the brand’s remarkable journey.

Launched earlier this year as Radico Khaitan’s first-ever foray into the super-premium whisky segment, Morpheus has quickly become a consumer favourite. The exceptional traction and strong depth of

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