Patience is a core value that many strive to achieve, while many fail to reach it.

College coaches, athletes and administrators are no different, which has become more apparent since the adoption of the immediate transfer rule and NIL.

A vast majority of programs, especially the elite programs, want to win now. They want to do anything they can to win now and compete for national titles.

You don't believe me? Look at the Texas Tech Red Raiders football program. The Red Raiders went 8-5 last season, but they are now 6-0 for the first time since 2013.

Why do you think that is? Well, the evidence is right in front of us. Texas Tech spent $28 million in NIL money in 2025, according to On3, which was second behind in-state foe Texas.

The Red Raiders defense has been the biggest beneficiary

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