NBA lists come and go. Most spark a few quote tweets and a half-hearted debate on who is too high, too low, or who did not make it to the list at all. But this one? This one had Ja Morant missing from Bleacher Report’s top 30 out of the 100, and that was all it took. Morant didn’t make the respected list, and the fallout, as predictable as it could be, was immediate.

A single post from Bleacher Report directly on X saying, “Ja didn’t crack top 30 😬,” with the list’s link attached to it, worked up a chain reaction. Where did he land, though? Number 33, after notable names like Jalen Williams, Devin Booker, Jimmy Butler, Karl-Anthony Towns, and just right after Franz Wagner at number 32. Fans felt blindsided, and one industry figure publicly stepped back from the heat.

The reaction

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