Zee Entertainment’s digital platform ZEE5 has reported a sharp reduction of over 80% in EBITDA losses, signalling significant progress toward profitability in its digital business. The company said it remains on track to turn the corner financially, bolstered by a combination of strategic product innovation and improved monetisation.

In a notable milestone, Zee 5 also posted its highest-ever quarterly revenue, crossing ₹3,000 million — a 32% year-on-year increase. The platform’s performance was driven in part by the introduction of seven language-specific subscription packs, tailored for Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi audiences. According to the company, consumer response to the new packs has been positive, contributing meaningfully to the quarter’s subscri

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