New Delhi: As India enters the festive season, companies across sectors are increasing their hiring efforts as 70 per cent of employers have indicated strong intent to hire freshers during the festive period, a report said on Thursday.

The hiring is not limited only to traditional frontline and delivery roles, but also to digitally enabled seasonal positions.

“Tech startups and e-commerce firms lead this surge with 88 per cent fresher hiring intent, underscoring that entry-level roles now demand digital readiness,” TeamLease said in its report.

Companies are considering digital skills as the core requirement for employability. Nearly 75.9 per cent of employers now mandate technical proficiency even for seasonal roles, the report noted.

Workers proficient in digital platforms, inventor

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