Franchise brands entered 2025 with both momentum and mounting challenges. According to the “ 2025 Franchise Trends Report ” by LT (formerly LaneTerralever), U.S. franchise output is projected to surpass $936 billion. In Arizona alone, we are expected to add approximately1,374 new franchise businesses in 2025, contribute $22.6 billion in economic output, and support 216,000 direct franchise jobs, according to the Franchise Economic Outlook report.

Yet, the LT report warns of a widening gap between consumer expectations and how franchisors allocate marketing dollars. For executives leading franchise systems, particularly in Arizona, the priority is clear: align marketing budgets with shifting consumer behaviors, digital discovery patterns and the unique cultural mix of the local market.

See Full Page