Frieze week is, without doubt, a highlight of London’s cultural calendar – a chance to celebrate the city’s world-beating arts and culture scene. The main event, of course, takes place in Regent’s Park in the form of the two titanic art fairs that take up residence annually: Frieze London and Frieze Masters. This year, though, there’s another blockbuster addition to the schedule: Prada Mode, the roving cultural salon and events programme staged by the infamously art-world-adjacent Milanese fashion house.

Now in its 13th iteration, having staged activations across the world, this marks the second time that Prada Mode has touched down in London (it was last here during the 2019 edition of Frieze). For 2025, however, the scale is more ambitious, with Prada Mode taking over the newly renov

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