Meta’s brand safety accreditation from the Media Rating Council (MRC) has been stripped less than four months after it was issued, ADWEEK has learned.

MRC, an independent nonprofit formed in the 1960s, sets industry standards and audits media organizations for brand safety, and the accuracy of media measurement and advertising metrics.

In June, MRC for the first time accredited both Facebook’s feed and Instagram’s feed for content-level brand safety, a stamp of approval indicating that the ad inventory in these environments is suitable and safe for brands. MRC also renewed an existing content-level brand safety accreditation for Facebook in-stream video content in June.

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