KINGSTON — City council is to consider the latest version of its tourism strategy,
The third edition of the integrated destination strategy, compiled by New York City-based consultant company Skift Advisory, is meant to guide efforts in the coming three years.
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It’s the first major update to the tourism strategy since the end of the COVID-19 pandemic and the deterioration of political relations between Canada and the United States reduced tourism between the two countries.
The new strategy, endorsed by both the boards of Tourism Kingston and the Kingston Accommodation Partner, describes itself as “not a starting point but an inflection point” and includes 17 initiatives grouped under five strategic pillars.
“This third iteration of the IDS reflects the challenges and