As the art world rolls into London for Frieze week, Prada joins in on the cultural conversation. For the thirteenth iteration of Prada Mode, the Milanese fashion house reunites with Elmgreen & Dragset, the acclaimed duo behind the cult Prada Marfa, for a new immersive installation, titled “The Audience”.

Within a makeshift cinema inside the newly restored Town Hall in King's Cross, a hazy film loops on-screen. Peppered throughout the seats are five hyperrealistic sculptures of moviegoers, posed in expressions of fascination, frustration and distraction, while another sculpture, lounging in the mezzanine, wears an apathetic gaze with her phone in-hand.

By redirecting the attention of visitors away from the screen and toward the immediate environment, the piece reconsiders what it means to

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