India's food regulator has issued a fresh advisory ordering food and beverage companies to remove the term “ORS” (Oral Rehydration Solution) from all product names, labels, and trademarks, even when used with a prefix or suffix.

In its latest directive dated October 14, 2025, the Food Safety and Standards Authority of India (FSSAI) clarified that using “ORS” for drinks or beverages, including fruit-based, non-carbonated, or ready-to-drink products, is a violation of the Food Safety and Standards Act, 2006.

The decision follows a detailed review of earlier permissions granted in 2022 and 2024, which had allowed companies to use “ORS” in product names, provided they carried a disclaimer: “The product is NOT an ORS formula as recommended by WHO.”

However, the food regulator has now withdra

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